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Fitbit may be about to buy Pebble

Fitbit is in talks to buy smartwatch maker Pebble, according to two new reports.

Both The Information and Financial Times claim that Pebble, which helped kickstart an era of smartwatches, may be acquired by Fitbit, and that negotiations are nearing a deal.

The acquisition would mean Fitbit gaining Pebble’s intellectual property and expertise, helping it to broaden its product offering. So far we’ve only had one smartwatch from Fitbit, the Blaze, but this would signal more of a move down this road.

The FT reports that Fitbit is paying a “low price” for the startup company, and that the future of Pebble’s smartwatches is in doubt. It sounds like the brand may eventually be phased out, if the reports are to go by.

Read next: How to buy your perfect smartwatch

It has indeed been a tough year for Pebble, something we recently discussed with CEO Eric Migicovsky, with the company laying off 25% of its staff back in March. If an acquisition is on the cards, it may also throw into doubt the fate of its first non-smartwatch product, the Pebble Core, due to ship in January. We’re also still awaiting the Pebble Time 2.

We’ve contacted Fitbit and Pebble for comment, and will update if we hear more.

Fitbit may be about to buy Pebble


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